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Հիմնական նյութ
Այժմ0:00Ընդհանուր տևողությունը2:38

Տեսանյութի սղագրությունը

Calvin Carter the name of my company is bottle rocket apps we produce the highest quality apps for the most discriminating brands in the world we started the day after Steve Jobs opened the platform to third-party developers I was in bed two o'clock in the morning and I was watching Steve Jobs keynote but that was recorded earlier in the day that's when he released the platform to third parties it sounds like I made it up but it's true I decided right then to wake up as early as I could to get down to Office Depot by graph paper and pencils and start to sketch out apps and that's what I did we sketched about 20 apps in a matter of 20 days probably we didn't have the money to build them all but we picked the ones that we felt that we could mark it and it just kind of became a business and to this day all 100 rocketeers use pencil and paper first to gather their ideas before building an app we're sketching screens we're sketching user interfaces we're sketching the workflow in the movement transitions animations because in that lo-fi technique you can really sit back and see it in your mind's eye but also with your actual eyes then you can find small nuances that you can use to improve or to pull back from areas where you might be getting a little bit too deep and that's much easier to do that in a low Phi way versus doing it in code or doing it in pixels in Photoshop for example and having to modify these complex graphic files so over the years it's gotten more and more complicated because the platforms and the tools that we have are more more powerful in the expectations of users as well as brands and customers are also much greater but essentially it starts with an idea we call it an app mission statement when we write out the app mission statement we essentially are describing an envision future of what this app will achieve and what utility it will perform in who it will perform it for and we use that at mission statement is true north for constant course corrections throughout the project our mission is this we want to achieve this mission and there's so many distractions in the creative space and the technical space to pull you away from that and the app mission statement centers you back there's still some things that are timeless if you would and that is the quality they use experience the maker mentality the ownership mentality that everyone deserves to have in the career that they choose and those are the areas that I try to focus on and that's kind of the value I can bring to the organization