Choosing between its and it’s

hello grammarians and hello Paige hi David so what are we working on today so today we're gonna talk about the difference between it's and it's oh well that sounds real tricky yeah but we'll be okay okay so it's with anna pasta we have these two forms in English and they mean very different things so let's let's go through them really quick so it's with an apostrophe is a contraction right what is it a contraction of it is or it has as in it's a lovely day outside or for it has like it's been it has been one week since you looked at cheese in a sad week as opposed to it can you walk me through its so it's is a possessive pronoun and it's a little confusing because possessive usually uses an apostrophe too but possessive pronouns don't use apostrophes so you would say something like I like ribeye steak because of its rich flavor no pink and green is not how you want your steak to look so we frankly just use it's where we would use his or her or their or our you would use it's great it's just that it's not a person so so if I were asking you can I borrow your book that's kind of the same thing as I like ribeye steak because of its flavor right it's it's showing that the flavor belongs to the steak just like the book belongs to me right so flavor belongs to it book belongs to you so this is the core distinction is if you're talking about anything that would be about possession you use its I TS no apostrophe if you're trying to contract something it is or it has like it's a lovely day outside or it's been one week since you look to cheese then you would use I T up apostrophe s because it's a contraction you're trying to cram more information into this one little phrase precisely sweet that's how you choose between IT apostrophe s and I T no apostrophe s you can learn anything Dave it out page out